Here we will talk about dealing with clients and how good followup with a client is one of the most important factors to your business success. Getting a client and doing credible work for them is definitely one aspect of a sale. However, follow-up with a client is often overlooked. Selling should not just about the products or services you are selling, but also your relationship with the customer. People do business with people they trust and trust is established in many different ways.
The most common way to establish trust is on-time payments mixed with the product or service being delivered on time. But did you know that one of the most important ways is by simply following up with a client after the payment and service(s) have been completed?
A follow-up is more than a mere courtesy to your client. It is a vital way to show your client(s) that you care and you are there for them if they are unhappy. When you value a client, you need to let them know how much you truly value their business.
Establishing a good client relationship also establishes trust between the two of you. When you establish trust, you gain an on-going relationship and referrals. Those two factors alone are well worth a simple, yet important, phone call or email. See how the client is doing with the service you provided them. Ask them if there is anything more that you can do for them. These are just a couple of the things you just make a priority when doing a follow-up.
Since you will get a lot of work by word-of-mouth, you need to let your clients know that you were there before the transaction, and that you are still there long after the transaction has been completed.
Then comes the snowball effect: a client refers you to a friend, who tells a friend, who tells a friend. By doing just one follow-up with a client can mean more sales for yourself! You will ultimately make more sales with far less stress by doing this, hence why a good follow-up is so important. You are going to want to build an excellent relationship and trust with your clients so that more business will be generated. That’s the most obvious reason.
In order to do that, you will need to master each step of making a good sale: all the way from pre-sale preparation to after-sale servicing and followup to ensure your clients satisfaction. The more effort you put into it, the more business you will get out of it and you need to take a look at your on-going and long term goals.
Wouldn’t you love getting more work than you can handle? Wouldn’t you love to have a steady stream of income that causes you to hire more staff? Wouldn’t be great that you had all the business that you could ever imagine? The key to all of that is trust and good work. By focusing on those two major factors, you will hold the key to your own success (or demise).
So go ahead and take the time for your clients to do a good follow-up! The little time it takes to do something so important will become one of your most valuable assets in your business!