Effective E-mail Marketing – Breaking Through the Clutter

When executed correctly, it’s estimated that return on investment for an effective e-mail marketing campaign is $40 for every $1 spent. But how do you break through the clutter and not end up in the spam bucket? Here’s your plan for success. Your List To avoid the spam folder, get permission from recipients before you… Continue reading Effective E-mail Marketing – Breaking Through the Clutter

Email marketing best practices for marketing your business

Email marketing is no easy task. There are an overwhelming number of opportunities for you to post ads, reach out to potential customers and send out your marketing slogans. However, how to start off and keep organized throughout the process, is easier than you might think. Take a look at the tips offered in this… Continue reading Email marketing best practices for marketing your business

Email Marketing is a Two Way Street

Who ever said that email marketing must be one-way push marketing?  Sure, by the very nature of the medium, an email newsletter or email blast begins with one-way communication.  But there are several techniques that you can employ to transform that one-way communication into a dialogue, engaging readers who are interested in you, in the… Continue reading Email Marketing is a Two Way Street

How to Build Your Email Client Database

Building a successful email client database is important for anyone that plans on using emails to communicate and/or advertise with potential clients and customers. A clear call-to-register (or “Subscribe to our Email List” button or form) should be on your web site and make sure that it is visible and make your registration form stand… Continue reading How to Build Your Email Client Database

What Instant Messenger Should I Use?

The world today is so much easier than pre-computer times. Back then, we had to actually write letters or pick up the telephone. However, in today’s world, you can have a conversation in real-time, using your computer thanks to instant messaging. Almost everyone who uses a computer today also uses some form of instant messaging.… Continue reading What Instant Messenger Should I Use?