Archives for Jul,2010

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What is the Difference Between Advertising and Marketing?

Often times people think of advertising and marketing as one and the same.  It’s no wonder!  We watch new stories and articles that talk about marketing strategy while at the same time we’re hit with advertisements on just about any medium...

Email Marketing is a Two Way Street

Who ever said that email marketing must be one-way push marketing?  Sure, by the very nature of the medium, an email newsletter or email blast begins with one-way communication.  But there are several techniques that you can employ to transform that...