If YouTube wasn’t famous before on the online world, it certainly got a big shot in the arm when Tom Cruise appeared on a YouTube excerpt of the Oprah Winfrey show. That excerpt has become wildly popular among both Tom Cruise fans and people who just like a good controversy, because the YouTube excerpt shows Tom… Continue reading Making YouTube Part of Your Marketing Strategy
How to Scan Images For The Web
It’s easy to screw up an image scan. You’ve seen them: blurry, bleedthrough from the back if they’re from newspapers, bad color, stretched, or just poor resolution quality. How can you create a perfect scanned image for your website? Start with a really good image yourself: preferably something on a matte, not shiny, medium, and… Continue reading How to Scan Images For The Web
Vector Logos Vs Pixel-Based Logos
Your company logo is vital to your representation. It’s the image that demands attention by potential clients! So how does one get a sleek logo? Create a Crisp Logo for All Uses When you’re creating a logo, you’re going to use it throughout your branding including your letterhead, website, brochures, T-shirts, car wraps, fliers, billboards, pens and… Continue reading Vector Logos Vs Pixel-Based Logos
How to promote your website for free
Websites are a standard now when it comes to any business. Even small local businesses and service oriented home based businesses need to have a website. If for no other reason than the listing, the listings are becoming the new way that people are locating the companies in their area that deal with specific types… Continue reading How to promote your website for free
Website Design & Whitespace
Here we will discuss the use of design and whitespace. Firstly, let’s discuss what whitespace is and how it is used so that you can better understand when it is necessary to use it. Whitespace, also commonly known as “negative space”, is the space between elements in a design and/or composition. “Micro whitespace”, as in… Continue reading Website Design & Whitespace
Good Follow-up with a Client is Everything
Here we will talk about dealing with clients and how good followup with a client is one of the most important factors to your business success. Getting a client and doing credible work for them is definitely one aspect of a sale. However, follow-up with a client is often overlooked. Selling should not just about… Continue reading Good Follow-up with a Client is Everything
Update Your Website With Clients’ Testimonials
I can’t believe we are approaching the end of January! I set so many personal and business goals for 2008 and am having a hard time keeping up with all my New Year’s resolutions. One of the business goals I set for my company was to update my website. I thought it would be a… Continue reading Update Your Website With Clients’ Testimonials
A website is more than what meets the eye
Recently I came across a website and thought it was one of the best sites I had ever seen. So I said to one of my good friends, “you have got to see this site…it’s one of the coolest I’ve seen in a long time!” I gave her the url and told her to check… Continue reading A website is more than what meets the eye
Online Store Can Reduce Overhead in 2008
Over the holidays I was at a holiday dinner with friends and an old friend of mine who started a retail tennis shop a few years ago was telling us that she may have to close her business in 2008 because the rent for a commercial store front was just too expensive. So I asked… Continue reading Online Store Can Reduce Overhead in 2008
Search Engine Marketing: Organic SEO (Search Engine Optimization) versus PPC (Pay Per Click)
The vast majority (more than 85%) of everything that happens on the Internet starts from a search engine. Any business that has a website and has a target market that uses the Internet can benefit from an online marketing plan so that it can be sure to get in the top couple of pages of… Continue reading Search Engine Marketing: Organic SEO (Search Engine Optimization) versus PPC (Pay Per Click)