How To Do More With Less In Your Web Design

Web design is an art form that is reliant on technology which makes it very unique. The way that we design websites is based around the devices that will be viewing them, their limitations and their power, and this means that we will often be forced to include or leave out features on that basis.… Continue reading How To Do More With Less In Your Web Design

Top 5 Essentials Your Small Business PPC Campaign Shouldn’t Miss Out On

In spite of the fact that numerous SEO professionals are proclaiming the death of the PPC ads, in reality, the sales drops recorded this year are only an effect of the expanding mobile market. What this means for webmasters and companies is that they need to reconsider their entire AdWords campaign approach and come up… Continue reading Top 5 Essentials Your Small Business PPC Campaign Shouldn’t Miss Out On

How Social Media Effects SEO

By now most are aware that social media marketing is a popular part of any e-commerce marketing plan. You probably know that there are a lot of options out there, such as a Facebook page, a Twitter account, a LinkedIn profile, a Google+ page and perhaps even a Pinterest account. But do you know why… Continue reading How Social Media Effects SEO

The Social Way to Extend Your PR Reach

When taking advantage of the social media avenues that are readily available your PR can work for you in a wide variety of ways and dramatically extend the reach of your news. A well written tweet about your PR can compel readers to click the link to your story. Make sure the release is relevant… Continue reading The Social Way to Extend Your PR Reach

Use Social Media To Showcase Expertise

When it comes to content-based, actionable, social interactions, the four big social media giants are Facebook, Twitter, Linkedin, and Google . While many users utilize these four social media platforms for their own personal endeavors, whether to communicate with friends, share their favorite articles and stories, or connect with their next potential employer, an increasing… Continue reading Use Social Media To Showcase Expertise

Use robots.txt to Boost Search Engine Rankings

Every website is looking for the most effective SEO strategies. Each decision made regarding a website is made with the intent of making the website as attractive to search engines as possible, in order to ensure that the web page will be ranked highly on the search results list, which will, in turn, increase traffic.… Continue reading Use robots.txt to Boost Search Engine Rankings

Beware Duplicate Web Content

Many websites update their pages with fresh content and many blogs and article directories post fresh content to drive search engine rankings up. It has become increasingly difficult, however, to create content that is seen as truly unique. When updating content, it is important to understand the difference between duplicate, deceptive and non-deceptive content. Deceptive content is text posted only… Continue reading Beware Duplicate Web Content

Is your website indexed by Alexa?

When it comes to search engine optimization, getting indexed by Alexa is crucial. One of the biggest reasons is that it’s driven by Google and it can provide plenty of data that others can’t help you with at all. If you want to know where your site ranks amongst everyone else’s, who is linking to… Continue reading Is your website indexed by Alexa?

A Great Website is Just a Start!

I was inspired to write this post after a recent personal experience (names and industries have been changed to protect the innocent!).  I was researching accountants (ok, so I wasn’t, but remember, I changed the names/industries to protect the innocent!).  I googled “accountants Tampa” and up came my list.  I reviewed the top 5 results… Continue reading A Great Website is Just a Start!