With any business, networking is the name of the game. LinkedIn is no different, because it allows you to network with people of all industries while creating your brand. Regardless of what type of business you run, you want to get the word out about your business, while letting people find the best way to interact with you. Many people are drawn to social media sites as a way to interact with customers, peers and anybody else in the local area that would be valuable to reach. This site is awesome in that regard, but you want to make sure that you are going about it the right way. It costs nothing to register an account and create a site, so make sure you take advantage of this opportunity.
Tell people quickly and concisely what you’re all about. Many people flip through LinkedIn pages hoping to find someone to connect with, but they don’t have the time or energy to sort through a host of pages. You should make sure that you let them know upfront what you are all about, what telling them why they should connect with you. Write strong content and speak of your credentials so that people feel compelled to get in touch.
Contact other like-minded people. By connecting with other people in your industry, you can build rapport. Rather than simply thinking of them as competition, you need to know who is who in town and make sure that you all have the same connections. By building your network, it will be easier to get a pulse on what is going on in town. You can take notes from other successful business owners to get an idea of how they are selling their cars. Perhaps they use promotions. Maybe they offer discounts for first time car buyers. Regardless of what kind of information you hope to attain, make sure you keep your eyes open with other people in your network.
Make sure that your resume is strong. If you have been in business for 15 years, make sure that you tell people that up top. Selling cars is all about building trust, so make sure that you do this with your LinkedIn page. People want to feel like you have their best interest in mind, and the best way to do that is to lay all of your cards on the table. This will give you a good sense of what people are looking for and how you should market to them.
Message people early and often. The last thing you want to do is simply create a page and let it sit there, stagnant. Shoot people inbox messages and reach out whenever you can so that you are constantly interacting and building new clientele. Perhaps you should set a goal of how many new connections you want to make every week. This gives you something clear to shoot for, while making sure that you are marketing and networking with specific goals and interests in mind. This type of social media page will take your marketing efforts to the next level and will help you leverage your business amongst your competitors. LinkedIn is just one of many opportunities to do this, so make sure that you take advantage of it in earnest. By using these simple strategies, you will make the absolute most of your LinkedIn page.
As a social media manager at http://www.proctorhonda.com/ I’ve seen a number of both excellent and poorly executed social media campaigns. Never mind the size of the business, LinkedIn is the top network for all B2B contacts.